If your Walmart Seller Account has been suspended due to a Valid Tracking Rate issue, you’re not alone, this is one of the most common performance-related suspensions faced by sellers.
Walmart enforces strict standards to ensure customers receive accurate delivery updates. When your account fails to meet these standards, Walmart may temporarily deactivate or suspend your seller account until a valid and compliant Plan of Action (POA) is submitted.
What is Valid Tracking Rate Suspension ?
Walmart requires every seller to maintain a Valid Tracking Rate (VTR) of at least 99%. This means you must provide accurate and trackable shipment information for nearly all orders.
If tracking data is missing, incorrect, or reflects a “Delivered” status before the customer actually receives the product, it can trigger a Valid Tracking Rate suspension. Even a single invalid tracking update can significantly impact your performance metrics.
What To Do If Your Walmart Seller Account Is Suspended for Invalid Tracking
Step 1: Review Performance Metrics and Customer Queries
Start by reviewing your performance dashboard to identify all orders affecting your Valid Tracking Rate. Ensure all customer complaints related to tracking or delivery delays are resolved. Addressing these issues before submitting your appeal helps demonstrate proactive compliance to Walmart’s review team.
Step 2: Access the Appeal Page and Understand Requirements
To initiate the appeal process:
- Go to Menu Bar → Help → Contact Support
- Choose My Account → Performance Issues → Appealing Account Suspension
- Select Open Case via E-mail
You’ll be presented with a set of questions such as:
- Do you manually or automatically upload tracking info?
- What is your process for tracking uploads?
- What was the root cause of invalid tracking?
- What preventive measures have you implemented?
These questions form the basis of your Walmart Reinstatement Appeal and must be answered clearly, honestly, and professionally.
Step 3: Drafting a Customized Walmart Plan of Action (POA)
Your Plan of Action must include three key parts:
- Root Cause: What led to the invalid tracking issue
- Corrective Actions: What immediate steps you’ve taken to fix it
- Preventive Measures: What long-term policies you’ve implemented to avoid recurrence
Common Causes of Valid Tracking Rate Suspension:
- Inaccurate or delayed entry of tracking numbers by warehouse staff
- Use of unverified or incompatible shipping software
- Manual data entry errors leading to mismatched or false tracking updates
Example Preventive Policy:
Before generating shipping labels, our team now performs a multi-step verification process to confirm the correct carrier, address accuracy, and valid tracking linkage for every order. No package is dispatched until all details are confirmed, ensuring precise and timely tracking updates.
Step 4: Submit Your Walmart Suspension Appeal
Once your Walmart Plan of Action is finalized, submit it through the appeal page. Keep your tone professional and avoid blaming Walmart — focus on accountability, compliance, and the actions you’ve taken to correct the issue.
After submission, monitor your email for Walmart’s response. In most cases, you’ll receive feedback or reinstatement results within a few business days.
Final Thoughts
Walmart takes performance metrics seriously, especially Valid Tracking Rate compliance. A well-written, evidence-backed Plan of Action can make the difference between permanent suspension and quick reinstatement.
If you’re not confident about drafting the POA or need professional help to ensure reinstatement: