To start with, we need to include three points in every Amazon Seller Account suspension Plan of Action,
- –The root cause of the issue
- –The Corrective Action that you have taken to resolve the issue
- –The Preventive Actions that you have to prevent such issues going forward.
What is “The root cause of the issue” for Amazon Plan of Action (POA)?
In this section, you have to focus on the issues that led to the violations and infringement. It can be internal and external.
Internal Issue:
- –Improper Training
- –Listed by the employee who was not trained with amazon policies
- –Inadequate knowledge of Amazon Policies
- –Less number of staff to handle massive orders
External Issue:
–Unverified Supplier
–No Approval from right owner
–Logistics Issue (For e,g, Late Delivery of the Product by the logistics due to staff issue)
What to mention and How to mention depends on your seller account suspension reason.
Dos while writing “Root Cause of Amazon Plan of Action”
- Bullet Points
- Write in Chronological Order
- Straight to the point
- Assume yourself as a seller performance team member who don’t have any knowledge of your case and write root cause accordingly so every new member will get an idea about the issue.
Donts while writing “Root Cause of Amazon Plan of Action”
- Avoid writing irrelevant information such as Customer Name, Address, Your Name and Introduction etc.
- Blaming staffs
- Excessive writing
- Grammatical Mistakes
- Paragraph Writing
What is “The Corrective Action that you have taken to resolve the issue” for Amazon Seller Account Suspension Plan of Action (POA)?
- You shall mention the things that you have done to resolve the root cause. Kindly note that the future actions that you will take after getting the account reinstated shall not find place in this section.
- You have to be practical about what you are writing in this section. Write the things or statements that are relevant to the root cause.
Correct statements:
- We have deleted all the ASINs xxxx which were under infringement.
- We have removed all the damaged inventory
- We have inspected our warehouse and have done pest control in order to remove dust and insects which may cause further damage to our products
- We have assigned manager to inspect and count inventory on daily basis.
Incorrect Stataments:
- We will delete our listing soon which caused the infringement and violations
- We have passed our inventory to our supplier and told him to remove damage inventory
- I will take approval prior to listing the product.
It is always better to make it more detailed and mistake free. It gives idea to seller performance team member that you read all the amazon policies and took the actions acccordingly.
What is “The Preventive Actions that you have taken to resolve the issue” for Amazon Seller Account Suspension Plan of Action (POA)?
Now comes the last and most important part Preventive Actions. “It does not mean the actions you will take in future instead it means the actions you have taken to prevent it going forward”. Amazon wants to hear how you are going to prevent similar violations in future and how you are eradicating all the errors which you had in previous business model.
Dos:
- Make it Detailed
- Be practical
- It shall be relevant to your business products and model
- It shall be precise
Example:
We have done full investigation and have done extensive training on amazon policies and guidelines issued thereunder. Training has been given by lawyers who have prior experience of 8+ years in E commerce business on 15 Dec, 2022 PST 11 AM to 1 PM. Employees has been encouraged to ask any doubts and questions they had.
Donts:
- Writing in Paragraph
- Generic Statement as this is the most important section in whole Plan of Action(POA)
- Personal Details of Employees (You can mention details of lawyers and their firms so that amazon can cross verify it)
- Grammar Mistakes
It is always best to write your PLAN OF ACTION (POA) on your own after reviewing your business model.
