Writing a Plan of Action for Amazon seller suspension can be very difficult when you don’t have any prior knowledge of the suspension issue. Are you looking for a guide to write your detailed Plan of Action (POA) appeal to reinstate your account? As an Amazon seller seeing a suspended account is very frustrating and can give you the worst nightmare. Being experienced Reinstatement Experts, we have handled more than 500+ Amazon seller suspension cases, we have summarizing all the critical points that you need to consider while writing any POA.
What is Amazon Plan of Action?
Amazon Plan of Action is the detailed document acknowledging the Amazon policy violation and providing them with corrective and preventive actions that you have taken to resolve the issue. It includes a detailed explanation of your internal business issues. Following are the sections of the Plan of Action appeal,
- The root cause of the issue
- Corrective Actions that you have taken to resolve the issue
- Preventive Actions that you have taken to prevent similar issues going forward.
- Evidence or Examples on Why an Error has occurred
How to write Good and Unique Plan of Action?
Before working on your suspension appeal, you will need to check the Amazon requirement to get the Account reinstated. In general, Amazon requires three points in every Plan of Action but they may add some more points in it. Following are the points which you need to consider only if they are asking for it.
- GREATER DETAIL ON HOW YOUR ACCOUNT HAS COMPLIED WITH OUR POLICY.
- GREATER DETAIL ON EVIDENCE OR EXAMPLES THAT DEMONSTRATE THAT YOUR ACCOUNT HAS COMPLIED WITH OUR POLICY.
- Greater detail on why we believe an error has occurred.
--The root cause of the policy violation
This section is important from Amazon’s point of view. Amazon always wants its sellers to follow marketplace guidelines and seller code of conduct. Violation of these guidelines can cause instant suspension of the account. Check your performance notification to know the reason for account deactivation. The following are the major reason of the suspension,
- Intellectual Property Violations
- High Order Defect Rate
- High Late Shipment
- High Cancellation
- Violation of Any Amazon Policy or Seller Code of Conduct
Follow below-mentioned points format to write your unique root cause.
- Acknowledgment of Violation: Acknowledge for your mistake at the start of your root cause. This shows your courage to speak the truth and adherence to Amazon policies.
- Write Down the Causes: After the acknowledgment, you have to write down all the reasons stating why your account failed to maintain standards set by Amazon. If any specific ASINs has violated their policy, specify each ASIN with a detailed explanation.
- Why Above Reasons Happened?: Once you are sure about the reasons, write down the reasons for the above violation. Check whether it is your internal business issue (Employee Mistake, Out of Stock Issue, Supplier Inauthenticity) or issues that were not in your control (Supplier Provided Fake Document). Explain each issue separately.
- Responsibility of Suspension: Take responsibility for the above ASIN or any specific issue and reassure Amazon that you will follow the policies going forward.
Ideal Root Cause of the Violation Format:
–The root cause of the issue:
We have done full time investigation with out internal working management of the business and we are on the conclusion that it happened due to inadequate working management of the business.
ASIN: B0xxxx
Violation Type: Infringement
We reviewed it and this happened due to (xxxx).
We take full responsibility of this issue and hereby providing you with the actions that we have taken to resolve the issue.
--The corrective actions that we have taken to resolve this issue.
Second most important section in every Plan of Action appeal is ‘Corrective Action’. In this section, you have to write down the actual actions that you have taken to resolve this issue. It is equally important to avoid overwriting in this section. Following points should be consider while writing the corrective actions.
- Facts of the Case: You need to make sure that every action that you are bringing down here should have taken in fact. Don’t try to make things complex if you haven’t done these actions. For e,g. We have refunded full amount of money to the buyer.
- Avoid Overwriting: Overwriting can make things critical. Review your root cause again and never mention any irrelevant points which are not concerned with the suspension.
- Add Evidence: You need to add evidence after every actions that you are claiming. If you are claiming that you have removed the ASIN and inventory, add screenshot of the inventory in your appeal.
--The preventive actions that we have taken to resolve the issue
The most important part of every POA is ‘Preventive Actions’. Acceptability of your appeal depends on these actions as this will decide your future actions on Amazon selling business. It is always suggested by the Amazon to write detailed appeal addressing the root cause. Consider the root cause as a base and write down your actions accordingly. Following points should be taken care of,
- Detailed and Customized Appeal: You have to provide detailed explanation on each action that you have taken to prevent this issue. Training, Hiring Lawyers, Re-review of Amazon policy are the best actions that you can take in every type of suspension.
- Unique Dates: Never forget to mention the dates on which you have taken each action. This will have impact on the seller performance team.
- Evidence: Just as you submitted evidence for corrective actions, you also need to provide an evidence for preventive actions. Therefore, if you are stating that you re-reviewed the guidelines, you should mention the links of the guidelines.
When to submit the POA to Amazon?
First POA: Take your time to draft a comprehensive Plan of Action to reactivate your account. This will take time to get it reinstated. First POA should be drafted with utmost care and patience. Dont panic, as suspension is normal and cause due to various factors. Take help of experts and draft the suspension appeal within 24 hours after suspension.
Revised Appeal: Reinstatement is complex task and can result in multiple revisions. Revised appeal should be submitted only after 12 hours of rejection of previous appeal.
How to submit the Plan of Action POA ?
Most of the sellers are confused about the POA submission. To know the steps on appeal submission, we suggest you to check their previous performance notification. Amazon might have provided you with the email on which you have to share your deactivation appeal. Submit the Plan of Action in PDF format to increase the chances of getting it accepted.
Conclusion
Writing Plan of Action is difficult task. To regain the access to the account, you have to provide them with detailed and customized appeals. Do not forget to add any evidence to support your claim. This is how you can get your account reactivated easily.